Know which prospects are worth pursuing.
Start with your domain. Use the resulting product and market picture to define which accounts fit before outreach begins.
The problem this capability addresses
A list of companies is not the same as qualified demand
The short answer
Alesta uses an accepted ideal customer profile to propose candidate accounts for review. Each account stays a candidate until the team confirms fit and decides whether outreach is appropriate.
Account discovery needs an agreed fit definition and an explanation for each match. Without those controls, a prospect list can confuse public resemblance with buying intent.
Evidence and inputs
- Accepted ICP
- Reviewed company traits, needs, constraints, and exclusions define the account criteria.
- Public account evidence
- Candidate websites and public company information provide the observable basis for a proposed fit.
What you can review
- Candidate account set
- Proposed companies appear with the reason they may match the accepted profile.
- Fit decisions
- The team can accept, reject, or replace each candidate before it enters an outreach workflow.
A reviewable workflow
- 01
Accept the ICP first
Confirm who the product may fit and what evidence would disqualify an account.
- 02
Propose explainable candidates
Find public company evidence that matches the reviewed criteria and retain the match reason.
- 03
Review before outreach
Confirm fit, relevance, data quality, and outreach policy before using the candidate.
Boundaries and limitations
- Candidate is not intent
- Public company fit does not prove interest, budget, timing, authority, or consent.
- Human review remains required
- A team must check accuracy, legal requirements, suppression rules, and relevance before outreach.
How this capability is different
Customer Lead applies an already accepted profile to accounts
Find Customer defines and reviews the ideal customer profile. Customer Lead uses that approved profile to discover concrete account candidates without calling them qualified buyers.
Questions this page answers
What is a candidate account?
It is a company whose public evidence appears to match an accepted ICP and still needs human confirmation before outreach.
Does account fit prove purchase intent?
No. Public fit signals do not establish interest, authority, timing, budget, or consent.
Continue with supporting resources
- Browse practical use cases
Use the hub for domain-first company and market workflows.
- Domain to marketing baseline
See how public evidence becomes accepted working context.
- Founder domain baseline
Review a lean-team workflow for confirming company context.
Choose the next step
Accept the profile before reviewing accounts
Confirm the ICP, inspect why each company was proposed, and approve only candidates appropriate for follow-up.